About PJC Consultancy
PJC Consultancy is a premier sales and marketing coaching firm dedicated to helping businesses, executives, and professionals achieve sustainable success. Founded by Patricia J. Custodio, a respected leader in Sales and Marketing, our consultancy is built on a foundation of excellence, strategic innovation, and results-driven coaching.
With a deep understanding of market dynamics and sales strategies, we empower our clients with the skills, insights, and tailored solutions needed to enhance their performance, drive revenue growth, and stay ahead in today’s competitive landscape. Whether you're looking to refine your sales techniques, develop a winning marketing strategy, or enhance team performance, PJC Consultancy is your trusted partner in achieving measurable results.
At PJC Consultancy, we don’t just coach—we inspire, transform, and lead businesses toward long-term success. Let’s work together to unlock your full potential and take your business to new heights.
Mission
Success is curated. The most important ingredient to success is a solid group of individuals, carefully curated and hand-picked strategically. We believe that with a good team, there is no limit to what you can achieve even in the most difficult times with the biggest challenges.
Vision
There is no limit. Providing employees with the knowledge that is simple yet out of the box is also building a culture of productivity within business walls enabling the group to develop commitment, dedication and the sense of paying it forward to nurture future leaders.
Meet Patricia J. Custodio
Patricia is no stranger to the Human Resources and Training and Development world. As a matter of fact, she spent 18 years in Ayala Land Incorporated (ALI), Philippines’ leading property developer, handling various training needs of ALI and all of its subsidiaries. After an impressive run, she was appointed to External Affairs Office directly working under the Office of the President to handle Community Relations, Investors Relations and other special projects for the company.To further feed her thirst for knowledge and experiences, she ventured out and joined Prumerica where she later on was awarded Super Gold Agency Manager during the Prudential Insurance International Conference held in Maui, Hawaii in 2001. In 2002, she joined Manulife Financial Plans and in the same year was awarded Region of the Year, and in 2003, awarded Region of the Year 1st runner up.
Also a Certified Interaction Management Facilitator by the SGV Consulting Group, Patricia rose from the ranks becoming the Senior Assistant Vice President and Head of Recruitment then moved to Agency Director for Visayas and Metro Manila. She continued to be Head of Management Training for Manulife-Chinabank Life Assurance Corporation in 2013 and quickly took over Manulife Cambodia as Chief Agency Officer. After gaining regional experiences, she was taken by the Partner bank as the Senior Assistant Vice President and National Marketing Executive and Deputy Head for China Banking Corporation, Philippines- which conceptualizes and conducts developmental and empowering training programs for all branches across the country. She is now an Independent Board of Director for Sterling Bank of Asia.